Floaty Studio Secures $1M Investment for Mobile Gaming Growth
Floaty Studio, a rising Riyadh-based mobile game developer founded in 2023, has secured $1 million USD in a new funding round led by Saudi venture capital firm Merak Capital. Deployed through the dedicated Merak Gaming Fund, this fresh financial boost will help the young studio scale its development infrastructure, expand its creative team, and accelerate work on a slate of casual mobile titles designed for players worldwide.
The injection of capital marks a major turning point for Floaty Studio, supporting its transition from a small regional startup into a scalable game development house. The team is currently hard at work on two flagship mobile titles that aim to capture a global audience. The first is Pirasea, an engaging tactical pirate strategy game, and the second is Hero Squad, a high-energy sci-fi action experience where players assemble specialized squads to battle hordes of robotic enemies.
These ambitious projects build upon the momentum of PLATE, a casual mobile title created during the studio’s initial incubator days. By focusing on the growing hybrid-casual genre, the developer is betting on a winning formula: approachable, pick-up-and-play mechanics combined with deep, long-term progression systems designed to keep players engaged over months and years.
Floaty Studio’s creative and commercial journey was heavily shaped by its graduation from NEOM’s Level Up Accelerator program. The incubator provided the founders with critical, hands-on mentorship in game production, user acquisition, and monetization before they were ready to step into institutional venture funding. Today, the studio is fulfilling its stated mission to craft accessible, heart-filled games from Riyadh while helping put Saudi Arabia on the global gaming map.
