Reselling unused cloud instances is no longer easy
This is why cloud financial management has become such an important discipline. Companies need to be far more thoughtful about how they commit to cloud resources, how they model their future consumption, and how they build flexibility into their cloud strategies. The days of assuming you can always resell your way out of an overcommitment are effectively over, at least with AWS.
For Azure and Google Cloud, the resale landscape is slightly different, but the same general principles apply. These providers have their own capacity transfer policies and, like AWS, those policies can change at any time. Companies should understand their options before making large, committed purchases and build contingency plans in case their actual usage diverges from their projections—or if resale policies change.
The bottom line is that reselling unused reserved cloud instances is far more complicated than it sounds. The market is not as open as it once was, the options are limited, and the providers themselves hold most of the cards. My client got burned, and I doubt they will be the only one. Companies that want to optimize their cloud spending should focus on accurate forecasting, thoughtful commitment sizing, and ongoing optimization rather than relying on resale as a safety valve. That approach worked at one point, but those days are largely gone.
