Apple Store App Getting AI Shopping Assistant

Apple Store App Getting AI Shopping Assistant

Apple's privacy policy for the Apple Store app suggests it will soon get a virtual shopping assistant to help users decide what to purchase.

The app will have a chat interface where users can ask questions about Apple products, with Apple using data like account information, device identifiers, chat information, carrier information, and location data to offer a personalized experience. Transcripts of chats are saved for later reference.

Apple says that information is sent to its "partners" to help Apple provide a conversational response, which suggests Apple might be using a third-party AI model for the virtual assistant.

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