The AlleyWatch Startup Daily Funding Report: 7/23/2026 – AlleyWatch
The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 7/23/2026 featuring funding details for Provable Markets, Petra Labs, and much more. This page will be updated throughout the day to reflect any new fundings.
Provable Markets – $7.5M
FINTECH
ENTERPRISE
Provable Markets, a fintech platform that provides securities lending and equity finance trading infrastructure through an SEC-registered alternative trading system, has raised $7.5M according to a recent SEC filing. The filing indicates that the total offering is for $13.5M and there were two investors in this close. Matthew Cohen and Ruben de Vries founded the company in 2020. Provable Markets has now raised a total of $15.5M in reported equity funding.
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Petra Labs – $5.2M
AI
ENTERPRISE
Petra Labs, an AI search optimization platform that connects brand visibility in AI-generated answers to revenue attribution for enterprise brands, has raised $5.2M in Seed funding led by Work-Bench with participation from Afore Capital and Pathlight Ventures. Sami Akkawi, Rishi Penmetcha, and Ramie Khoury founded the company in 2025.
