Ubisoft: Remakes Can Be More Profitable Than New Games

Ubisoft: Remakes Can Be More Profitable Than New Games

Ubisoft says high-quality remakes can be more profitable than brand-new games because they:

  • Cost less to develop by reusing existing assets and technology.
  • Need less marketing since players already know and trust the franchise.
  • Can still be sold at premium prices despite lower production costs.

The company points to Assassin's Creed Black Flag Resynced as proof:

  • Sold 3.5 million copies in its first two weeks.
  • Beat Ubisoft's internal full-year sales expectations.
  • Became the franchise's strongest PC launch and highest-rated Assassin's Creed since the original Black Flag.

Ubisoft says this doesn't mean it's abandoning new games, but remakes are becoming a much more important part of its strategy because they offer better financial returns with lower risk. The company is already following up with more remakes, including Rayman Legends Retold.

submitted by /u/Ph0enixes
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