The AlleyWatch Startup Daily Funding Report: 7/27/2026 – AlleyWatch
The latest venture capital, seed, pre-seed, and angel deals for NYC startups for July 27, 2026 featuring funding details for Genius AI, MeridianMade, Smash Foods, firsthand, Cashboard, Trivora Insurance, Shelsky’s, and much more. This page will be updated throughout the day to reflect any new fundings.
Genius AI – $44M
AI
ENTERPRISE
Genius AI, a technology platform that helps in-person service businesses automate scheduling, payments, marketing, and client management workflows, has raised $44M in Series D funding led by Lux Capital with participation from Bessemer Venture Partners, Imaginary Ventures, L Catterton Growth, 2048 Ventures, StepStone Private Ventures, and other existing investors, bringing the company’s total capital raised to more than $125M. Genius AI was founded by Danielle Cohen-Shohet and Leah Cohen-Shohet in 2016. Alongside the financing, the company announced its new corporate name, Genius AI, formerly known as GlossGenius.
MeridianMade – $20.3M
HEALTHTECH
MeridianMade, a health care company that is building new consumer products, has raised $20.3M in funding according to a recent SEC filing. The filing indicates that there were thirty-six investors in this round. MeridianMade was founded by Ron Belldegrun and Mia Funt in 2026.
Smash Foods – $18M
ENTERPRISE
Smash Foods, a consumer packaged goods brand that makes superfood fruit spreads and snacks sweetened with dates and chia seeds, has raised $18M in Series A funding led by L Catterton with participation from The Family Fund and Eclair Ventures. Smash Foods was founded by Anna Peck and Steven Ford in 2020.
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firsthand – $10M
HEALTHTECH
firsthand, a mental health platform that supports underserved people living with serious mental illnesses, has raised $10M in funding according to a recent SEC filing. The filing indicates that the total offering is for $32M and there was one investor in this close. firsthand was founded by Andrew Hayek and Samir Malik in 2021.
Cashboard – $5M
FINTECH
AI
Cashboard, a financial planning and analysis platform that gives finance teams a governed semantic layer so AI models can automate recurring FP&A work, has raised $5M in Seed funding led by FINTOP with participation from TTV Capital. This brings Cashboard’s total funding to $6.9M. Cashboard was founded by Julian Rowlands in 2021.
Trivora Insurance – $4.6M
FINTECH
Trivora Insurance, a tech-enabled insurance managing general agency that delivers automated underwriting and streamlined broker workflows, has raised $4.6M in funding according to a recent SEC filing. The filing indicates that the total offering is for $8.7M and there were nineteen investors in this close. Trivora Insurance was founded by Farhan Shah in 2024.
Shelsky’s – $542K
ENTERPRISE
Shelsky’s, a Brooklyn delicatessen and bagel shop that serves hand-rolled, kettle-boiled bagels, smoked fish, and traditional Jewish cuisine, has raised $542K in funding according to a recent SEC filing. The filing indicates that there were twelve investors in this round. Shelsky’s was founded by Peter Shelsky and Rudi Shenk in 2011.
