Adidas Becomes Official Kit Partner For The Esports Nations Cup 2026
The Esports Foundation (EF) has announced adidas as the Official Kit Partner and a Global Partner of Esports Nations Cup (ENC), producing custom apparel for every national team in the event. Financial details of the partnership have not been disclosed.
adidas joins the ENC 2026
With over 2,000 players and coaches expected in attendance, adidas will be providing tailored kits around the identity of the country or territory it represents, with national jerseys expected to be unveiled in the coming weeks.
While adidas has previously worked with several esports organizations and players, including Team Vitality, G2 Esports, and 100 Thieves, among others, this time it will produce every outfit for all teams at the tournament, taking up a key role in the national representation.
“National team jerseys carry identity, pride and the ambition of an entire country or territory,” Esports Foundation Chief Commercial Officer Mohammed Al Nimer said. “By partnering with adidas, one of the most iconic brands in global sport, we are giving esports athletes the opportunity to represent their nations on the world stage with the same sense of meaning and prestige seen across traditional sport.”
The inaugural ENC will feature a total of 16 game titles and a combined $20 million prize pool. Being one of the few country-based competitions in the esports industry, EF has also committed to a $45 million investment project, including $20 million designed to support travel, team operations, and growth of the national esports ecosystems.
The ENC will officially begin on November 2 and last until November 29, taking place in Riyadh, Saudi Arabia.
