Huge GTA 6 PS5 marketing budget teased, as imminent trailer may kick off ad blitz
ⓘ Rockstar Games, Sony
Since pre-orders opened for Rockstar’s latest crime adventure, marketing has been in a lull. However, insider Jez Corden hinted that PlayStation still has massive plans to promote the GTA 6 PS5 release. The insider learned that Sony is spending an “absolutely mind-blowing amount of money.”
PS5 exclusive-like marketing
The Windows Central lead editor made the comments on a podcast, as anticipation for GTA 6 trailer #3 grows. He wouldn’t share the number of dollars that Sony has invested in the platform-specific campaign. Nevertheless, following a pause, fans could soon witness more evidence of its partnership with Rockstar.
PlayStation celebrated the start of pre-orders with a “plays best on PS5” blog and social media posts. Previous videos were also recorded on the console, irking some Xbox loyalists. Critics noted how Microsoft’s response paled in comparison, a disparity that Corden discussed.
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