Apple raises iPhone prices in Japan by up to 11%
ⓘ Apple
Apple has increased iPhone prices in Japan across several models, with hikes ranging from 8% to 11%. The changes affect the iPhone 17 lineup, iPhone Air, iPhone 17e, and iPhone 16, according to current pricing on Apple’s Japan storefront. Here are the new prices for the affected models:
| Model | Increased by | Storage | Old price | New price | Increase | Converted price (USD) |
|---|---|---|---|---|---|---|
| iPhone 17 Pro Max | 10% | 256GB | ¥194800 | ¥214800 | ¥20000 | 1332$ |
| iPhone 17 Pro | 8% | 256GB | ¥179800 | ¥194800 | ¥15000 | 1199$ |
| iPhone Air | 11% | 256GB | ¥159800 | ¥177800 | ¥18000 | 1094$ |
| iPhone 17e | 8% | 256GB | ¥99800 | ¥107800 | ¥8000 | 663$ |
| iPhone 17 | 10% | 256GB | ¥129800 | ¥142800 | ¥13000 | 879$ |
| iPhone 16 | 9% | 128GB | ¥114800 | ¥124800 | ¥10000 | 768$ |
| iPhone 16 Plus | 12% | 128GB | ¥129,800 | ¥144,800 | ¥15,000 | $891 |
While Apple has not commented on the reason for the increase, the yen has recently traded at its weakest level in 40 years. A weaker yen lowers the dollar value of Apple’s sales in Japan, which likely prompted the adjustment to bring local pricing more closely in line with pricing in other markets.
The move follows a broader round of Apple price increases last month affecting Macs and iPads, attributed to rising component costs. iPhone pricing was left unchanged in that round, making this the first iPhone-specific adjustment.
Because the increase in Japan appears tied to currency movements rather than input costs, it is unlikely to be mirrored in other regions unless Apple signals otherwise. Apple’s fiscal Q3 earnings call on July 30 may offer more details on pricing plans going forward.
