LNGVTY Raises ₹5 Crore in Seed Funding Led by Rukam Capital to Expand Skin Longevity Skincare Brand
Mumbai-based skincare startup LNGVTY has raised ₹5 crore in a seed funding round led by Rukam Capital, as it looks to strengthen its presence in India’s rapidly growing beauty and personal care market.
The fresh capital will be used to accelerate the brand’s direct-to-consumer (D2C) growth by scaling marketing and customer acquisition efforts. LNGVTY also plans to expand its product portfolio, invest further in research and development, and strengthen its founding team to support its next phase of growth across the country.
Founded by Nishit Ratthe, LNGVTY is building a niche in the emerging skin longevity category—a science-led approach that focuses on maintaining healthy, resilient skin over the long term rather than addressing short-term cosmetic concerns.
The company’s flagship offering, Skin Longevity System 5, is designed around a 75-day skincare protocol that targets five biological pathways associated with skin renewal and repair. According to the company, the formulation has undergone independent third-party testing.
LNGVTY’s current product range includes three serums formulated to address acne and blemishes, dark spots and pore concerns, and hydration and skin radiance. The company says each product is built on a common scientific formulation aimed at improving skin resilience and supporting long-term skin health.
The funding comes at a time when India’s skincare industry is witnessing strong momentum. Market research estimates the sector is valued at more than $9 billion in 2025 and is expected to nearly double to $18.4 billion by 2034, driven by rising consumer awareness, premium skincare adoption, and growing demand for science-backed beauty products.
With consumer preferences increasingly shifting towards evidence-based formulations, LNGVTY believes the skin longevity category has the potential to emerge as a significant growth segment within India’s beauty and personal care ecosystem.
-By Muskan Dengra
