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Concise summary of key highlights
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India’s budget smart TV and smartphone markets suffer due to global storage chipset shortages and price surges.
Key points
• Price hikes in smartphones
Over 80 smartphone models saw a 15% average price increase in Q1, with a further 15%-20% rise in Q2. Expected sequential increase of 80%-85% in Q3.
• Market decline in smartphones
Smartphone shipments fell by 10% in the June quarter, the largest decline in six years. Chinese brands’ market share hit its lowest since 2020.
• Consumer behaviour shift
Value-conscious Indian customers are delaying upgrades, extending replacement cycles from 18-24 months to 36 months or longer.
• Budget smart TV struggles
Smart TV unit shipments declined by 3% year-on-year. Budget models face reduced demand due to lack of features and rising prices.
• Premiumisation trend in smart TVs
Consumers are opting for premium larger-screen models with advanced technologies like QLED, MiniLED, and 4K UHD, driven by attractive EMI plans.
Key statistics
15%
Smartphone price increase in Q1
15%-20%
Smartphone price increase in Q2
80%-85%
Expected sequential price increase in Q3
10%
Smartphone shipment decline in June quarter
3%
Smart TV shipment decline year-on-year
Processed with AI. Reviewed by DH Digital Team.
India smartphone shipmetns 2026 Q2 vs 2025 Q2. Credit: Counterpoint Research
India Smart TV Shipment Share in terms of Display Technology, Q1 2025 vs Q1 2026 (Credit- Counterpoint Research) Created using Google Gemini AI.
Published 20 July 2026, 08:36 IST
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